7 Proven Ways To Boost Your Email Open And Click Through Rates

In a world where people receive hundreds of emails a day, it can be difficult to stand out.

The key to email marketing is sparking people’s interest with your subject lines, followed closely by your content.

Below is a list of 7 proven ways to boost your email open and click through rates:

1. Numbered Lists

Numbered lists are an easy way for people to digest information, which increases the likelihood of people opening your emails. Numbered lists also give people an idea of how much content your email contains, allowing them to make a decision about whether or not they have time to read it.

2. Ask Questions

When you add a question mark to the end of any statement it forces the brain to read the statement as though it were a question. Asking questions in your email subject lines engage people. By simply adding a question mark to your email, you can engage your recipients mentally and improve click through rates.

Questions such as “Can I get your opinion?” tend to perform well, where as “Would You Like To Make £1000 Today?” tend to filter straight into the spam folder!

3. Focus On Buyer Interests

Knowing your target market’s persona makes it possible to play on their interests in your subject headlines.

Depending on the level of outreach (manual or automated), you can get super specific. If you’re emailing en masse, take advantage of segmenting (making collections/groups of emails based on a certain demographic) and send tailored emails to each segment.

4. Timing

Timing is an element that can play a big role in determining whether or not people open your emails. Emails that arrive with convenient timing are much more likely to be opened. For instance, a restaurant that emails potential customers right before the lunch hour would likely see engagement from hungry members of their target market.

5. Be Specific

Letting people know exactly why you’re emailing them in the subject line is a simple and effective strategy to encourage better open rates. Sites such as LinkedIn and Twitter have mastered this strategy, with their notification emails announcing new connections and followers.

6. Pretend You’re on Twitter

Twitter is a platform for exchanging ideas and information very quickly with very few characters. Applying this strategy to email marketing is often effective, because concise emails get your point across without any fluff.

For example, if you are emailing people to promote your new blog post, simply introduce the topic and indicate that interested individuals can find further information via the link that you included.

7. Provide a Call to Action

We all know that a call-to-action improves conversions. Subject lines with a call to action will instill a sense of urgency in people, which could lead to higher click through rates. Brackets make for a nice way to include a call to action at the end of a subject line. For example:

    • This Is My Killer Subject Line [must see]
    • This Is My Killer Subject Line [inside]
    • This Is My Killer Subject Line [time sensitive]
    • This Is My Killer Subject Line [voted best]

There you have it, 7 proven ways to boost your email open and click through rates. At worst you have 7 new things to try and maybe will boost conversions a little. At best you have 7 new tools in your toolbox for dramatically increasing your conversions.

I’d love to hear from you! If you have a tip you have used that worked well or a question about one above, then tell me about it in the comment section below.

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