7 Ways To Build A Facebook Compliant Landing page

Once upon a time – all the way back in 2010 – marketers were happily roaming and settling down on the island of Google.

It was full of affordable clicks, no strict landing page rules and you can target people that were searching for YOU.

But it changed completely when Google started slapping residents.

They had changed their terms, which meant that it was no longer acceptable to drive traffic to squeeze pages, and they focussed on customer experience; ensuring that their users were getting what they were looking for – and they were taking no prisoners.

So all the marketers jumped on their ship and sailed to a new island.

This island was called ‘Facebook’

Facebook was brilliant. Once again, it was full of affordable clicks, no strict squeeze page rules and you could laser-target your ideal customers.

But now, Facebook are repeating Google’s history, and slowly but surely, they’re overhauling their terms to make the rules stricter.

They’re handing out slaps to anybody that steps out of line, and they’ve rattled a few cages.

Now, before you jump back on board your ship and sail into the distance looking for your next laid-back, cheap-as-chips paradise. I want to ask you a question.

Why don’t you just change your pages to be compliant?

In this week’s blog post, I’m looking at how you can follow Facebook’s terms and continue to drive profitable traffic, and stay on this ever-changing island.

It might just be one of the most important blog posts to date.

Because what we all forget as marketers, is that we’re customers as well.

Let me ask you a question.

  1. Would you click your advert?
  2. Would you then opt-in to your landing page?
  3. Would you appreciate the content and value it?
  4. Would you share the page to friends, with your seal of approval?

If you answered NO to any of those questions, then I’ve already identified your issue.

The trick is to stop setting sail and looking for new islands, the trick is to make Facebook (and Google) LOVE your website.

So, I’m going to share 7 ways to build a Facebook compliant landing page

  1. Be clear what your page is about. Get the headline right.

There’s seems to be a myth around headlines, that is has to be a hyped-up internet-marketing style ‘Revealed’, ‘Secret’ in big red font, highlighted in yellow.

It’s rubbish.

Your headline should build intrigue and grab the readers attention, but you need to be clear and informative. Let the reader know they’re in the right place by seamlessly linking with the headline on your advert.

  1. Include your navigation bar

It’s absolutely vital that you don’t throw your prospects into a pit.

What I mean by this, is that driving them to one page where they have no options other than opt-in or leave isn’t good. Google hate it, and Facebook hate it.

Including your navigation bar at the top of the website will ensure it’s approved and your traffic can leave, but still remain on your site.

  1. Use your logo/brand at the top of your site

Don’t build a landing page that has no brand personality, and allows you to hide behind it.

You need to put your logo at the top of your page and stand proud next to it, showing that you are trustworthy, reliable and authentic.

  1. Share your legal mumble-jumble

If you’ve recently set up a Google ad, or joined Google network, you’ll have noticed how specific they are when it comes to your legals.

Every testimonial, quote or promise has to be backed up with a disclaimer, you MUST have a ‘Privacy Policy’ and ‘Terms of Service’ in your footer and you need to make it clear that you won’t use your prospects data for anything naughty.

  1. Make your call-to-action crystal-clear 

The mistake I often see, over and over again, is that you expect your prospect to know what to do once they’ve hit your page.

Just because you’re emerged in the world of squeeze pages and online marketing, most traffic will hit your page with no idea what’s going on.

An opt-in box on it’s own won’t attract them because they’re confused at what to do.

Make your call-to-action extra clear and keep it simple.

  1. Don’t be cheeky!

Don’t be using exit pop-ups or “spammy” tactics to try to keep them on your page. Facebook hate this!

Treat these prospects as you wish to be treated. As human beings that are being presented with a decision.

Don’t try to trick them with pop-up boxes and exit redirections.

  1. Be careful using third party systems

If you use Leadpages, Clickfunnels or any squeeze page building software. You need to be extra careful.

You MUST mask the URL with a real website address – Facebook have been shutting down accounts that contain landing pages with any .leadpages – .clickfunnels etc. addresses.

Be extra careful!

Would you like 15 minutes with me about your Facebook ads?

As a huge “thank you” for reading my blog – I’d like to offer you a FREE 15 minute Facebook consultation, where we can discuss your campaign and I can help answer your questions.

To apply, head to: http://emmamelhuish.com/facebook-ads-questionnaire/

P.S – All Facebook marketers received this today on their pages (below).

It’s a nice reminder that Facebook aren’t being awkward for the sake of it. They’re trying to find the balance between a great user experience and advertising platform 🙂

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  • Sherry

    Reply Reply February 28, 2015

    Really good article Emma with very specific and useful content. Thank you.

    • Emma

      Reply Reply March 1, 2015

      Thanks Sherry, glad you found it useful

  • Allen "BA" Willey

    Reply Reply March 1, 2015

    Very nice post,me excellent information. Thanks.

    We target a very small target with a specialty product for Car Dealers, who are typically “ADD, Know-it-alls, and are not responders/joiners.”

    We dominate the market, and have done so for 13 years. We are having little success with AdWords and no real tangible success with FaceBook.



    • Emma

      Reply Reply March 1, 2015

      Sounds like you need a new marketing professional Allen!

  • sam

    Reply Reply July 29, 2016

    nice post congratulations very useful

    • Emma

      Reply Reply July 4, 2017

      Thanks Sam 🙂

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