Attraction Marketing – What On Earth is That?!

So What IS Attraction Marketing And How Can It Help You In Your Business?

If you’re in a Network Marketing company, unless you have had your head buried in the sand it is more than likely you have come across the term Attraction Marketing, but what exactly does it mean?

Wikipedia states that Attraction Marketing, also know as Reverse Marketing, is s the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy.

Let me ask you something…Would you rather chase after customers one at a time or have five or ten customers a day travel to you? This is the mindset of an attraction marketer.

Think about it

You educate your target market about your niche, let’s say you for example you work for a health and wellbeing company and you have a product that helps with weight loss.

You would educate people who want to lose weight about how your product helps aid weight loss. You may describe how great they will feel and how much more energy they will have. You wouldn’t only suggest your product though, you would talk about everything from diet to exercise and whatever else has to do with your product.

You now have your readers interested…

So next you may offer a free report with your top ten tips for weight loss, then in your follow up emails you talk about diet and exercise. By sharing such valuable knowledge that helps people, they will begin to know, like, and most importantly trust you.

Who’s Using Attraction Marketing?

Most successful multi-level marketers use this concept, to grow their businesses and help their downline to do the same. This is by no means a new concept but is the new way of thinking in advertising and marketing world. Following the birth of the Internet anyone can attract their niche market of customers online using the right and techniques.

Attraction Marketing concept as it is being used in the Direct Selling Association however it should be noted that Network Marketing companies themselves do not participate in Attraction Marketing. Rather it is the independent distributors who engage in Attraction Marketing to build their personal brand, not the brand of the company.

There is a specific method being followed by most Attraction Marketers, that was coined by the author of Magnetic Sponsoring, Mike Dillard. It involves generating traffic to a capture page of some type and getting people to opt in to an email list by offering information that will help them build their business. This process enables one to build trust and value with their email list. They can then distribute product offers to their list, which is an additional income stream. The other overriding goal after one has established him or herself as a person of value  is to present the business opportunity thus increasing the likelihood of people joining their team


  • emma_melhuish

    Reply Reply June 5, 2012

    Thanks Christi – hopefully in time people like you and I can help teach others what attraction marketing really is! Your singing voice is amazing by the way

  • Steve Walton

    Reply Reply June 6, 2012

    Hi Emma,
    really good to have someone put down the nuts and bolts of what we are doing in laypersons terms. Great post.


    • emma_melhuish

      Reply Reply June 9, 2012

      Thanks Steve – good luck with using it to make your business boom!

  • emma_melhuish

    Reply Reply June 11, 2012

    Hi William, I guess you have to go for what is working for you – if MS seems to be bringing you the most leads that great however I always like to several avenues open to bring in leads. Mike Dillard is a very clever man!

  • Lynda Cromar

    Reply Reply June 11, 2012

    You got it Emma Attraction Marketing is alive and well. There are many out there that still don’t quite get it. I see all the time links everywhere or e-mails coming from people that got my e-mail somewhere. We want to stress that is not Attraction Marketing, it is spam.

    People get on your list when they perceive that you have value that you can share with them that will solve their problems. That is it in a nutshell!

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