My Thoughts On Forbes “Six Ways to Blow Up Your Business With Facebook Ads”

Now, as you’ve probably noticed, I’ve been a little quiet lately. This is my first blog post since February. If you follow me on Facebook, then you’ll know that the reason for this is because I’m currently nine months pregnant (due today in fact!)– here’s a recent pic: But aside from that, I’ve been working…

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How To Maximise The Impact Of Your Testimonials [HINT: Storytelling].

Testimonials and case studies aren’t exactly something new. They’ve been knocking around for as long as products/services have been advertised. But only now, in the digital age, where most markets are completely saturated with BS “experts” and money-grabbers, are they becoming one of the most powerful marketing tools that you can use. By using testimonials/case…

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Four Reasons Why The Majority Of PT’s On Facebook Are Wasting Their Time & Money

Let’s not lie to ourselves. The only reason – as business owners – that we should be on Facebook is to acquire more customers and make more money. With that said, I want to ask you a question: “Do you measure the results of your social media activity?” Could you tell me how much time…

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Facebook’s New Conversion Pixel

Have you come across Facebook’s new conversion pixel yet? That’s right … the days of hundreds of confusing conversion pixels overlapping with similar names will soon be a thing of the past. That’s because, Facebook have recently introduced a brand new way of tracking your conversions. The new Facebook pixel combines both conversion tracking and…

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The Direct Mail Strategy That Every PT Should Be Using [Guest Post]

[Guest Article by Direct Mail Specialist, Oli Luke] Last week, I was chit-chatting with Emma. We were discussing different ways in which PT’s market themselves and how most of you focus entirely on online marketing. I then went on a bit of a rant and shared a direct mail method that PT’s could use to…

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What Colours Should You Use In Your Facebook Ads?

When you’re scrolling through your newsfeed, how much attention do you actually pay you to adverts? Be honest with yourself. It’s generally a tenth of a second, isn’t it? So, within that tenth of a second, what is it that decides whether you stop to read the ad in more detail or continue scrolling? It’s…

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Four Ways To Split-Test Your Facebook Ads

Can I ask you a question? … Do you split-test your Facebook ads? Now, answer honestly, because I believe that the majority of people don’t. Rather than going with raw-numbers, data and results; they base their adverts on their personal opinions. What if I told you that some smart split-testing would allow you to double,…

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Facebook Lead Ads – What / Why / How?

When I’ve previously been asked about the future of Facebook advertising, my answer has always been focussed on the user experience. Facebook’s main focus is on keeping their users happy and keeping them on Facebook. So when the brand new – much discussed – lead ads were introduced earlier this week, I can’t say that…

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How To See Who Your Competitors Are Targeting

When you see your competitors Facebook advert, do you ever wonder … Who the hell are they targeting? Maybe they’re getting lots of likes/shares/comments and momentum or maybe their advert has been “knocking around” for weeks and you’re hearing about their amazing results. Well, what if I told you that there’s a way to discover…

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How To Improve Your Organic Facebook Posts

Whether it’s an organic post on your business page, a status on your personal page or even an advert … You want people to share, comment and like, right? Although ‘likes’ don’t put cash in the bank directly, they help with your credibility, allow you to reach more people and may potentially improve your conversions.…

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