How To Use Social Proof To Boost Your Facebook Ad Results

A common question that I’m often asked is: “Emma, how can I improve my Facebook ad results?” Yawn. Which is a bit like a client asking you “how can I lose weight?” It completely depends on so many different elements/time-scales/what they want to achieve, etc. There’s not one set answer. With Facebook advertising, there are…

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Five Steps To Improving Your Landing Page Conversions

As I’ve said many times before, Facebook advertising is useless unless you’re driving your traffic into a proven funnel that will turn your cold prospects into buyers. One of the most vital (and most common) parts of a funnel is your landing page (also known as opt-in page or squeeze page). The aim of this…

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New Facebook Business Pages Updates For Mobile

This week, Facebook announced the introduction of a wave of changes to the way users browse business pages on mobile. And with over one billion people browsing pages on their mobiles each month; it’s fair to say that it’s well overdue. Now, I’m not sure if you noticed over the past few months, but Facebook…

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Three Marketing Funnels You Can Use In Your Fitness Business

Facebook Advertising is useless; it’s a waste of money and won’t win you a single new client. UNLESS … You have a well thought out system that’s designed to turn cold prospects into customers through a combination of marketing messages and opportunities. A Funnel. Now, a “marketing funnel” has become a buzzword within the marketing…

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Five Of The Most Recent Facebook Ad Changes

I read a great post on the brilliant Social Media Examiner this week and I just had to share some of their points. More importantly, I wanted to re-word and add a bit more meat to some of their points. So, today – we’re going to cover “Five Of The Most Recent Facebook Ad Changes.”…

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Why Your Back-End Decides Your Facebook Advertising Success

Do you have a traffic problem? You need more highly targeted low-cost leads being driven into your business, right? Wrong. It seems to be the biggest misconception in the marketing industry and especially when it comes to Facebook advertising. Getting cheaper traffic, getting faster leads, getting more qualified leads … Sure, don’t get me wrong…

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The Simple Proven Two-Step Facebook Advertising Strategy

Mistakes, mistakes, mistakes. As Facebook make it easier and easier for complete FB advertising novices to run ads – I see the same mistakes happening more and more. The key one is people selling directly through Facebook. They have adverts that are basically pointing towards a sales page or order form. Crazy. Let me tell…

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The Truth Behind Facebook’s Algorithm And What It Means To You As An Advertiser

Have you ever wondered how Facebook’s news feed works? I don’t mean on a technical level – I mean … How can two people that have the exact same mutual friends have completely different stories on their news feeds? Well, it’s due to Facebook’s algorithm. Last month, Time.com ran an article that explained how Facebook’s…

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How To Reduce The Cost Of Your Facebook Ad Conversions

If you’ve been running Facebook ads for any amount of time, you’ll know that the pricing can sometimes be unpredictable. Sometimes you’re getting low cost conversions, sometimes you’re getting high-cost clicks and sometimes you’re paying pennies for sales. It doesn’t really make sense. So how do Facebook decide what costs what and why some clicks…

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How To Use Facebook Audience Insights

When you set up a Facebook advert, and you choose your targets in Facebook’s audience tool … Do you know whom you’re really targeting? For example … You can pick a host of names, or a host of brands, which are specified through interests but that’s it, isn’t it? But do you know what percentage…

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