How To Write Compelling Facebook Headlines

When you’re building Facebook campaigns, there’s a handful element that decide the success of your adverts. It’s there job to catch the Facebook users attention, build intrigue and pre-sell them on your lead-bait/content. The image that you use is highly important but the most important part of any Facebook advert is undoubtedly your copy and…

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E-commerce: Four Keys To Facebook Success

If you run an e-commerce business, I owe you an apology. You see, I’m constantly creating content around the subject of building highly profitable Facebook ad campaigns – however, it’s always aimed at fitness professionals and coaches. Service based businesses. Well in this blog post, I’m going to flip the tables and discuss Facebook advertising…

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Facebook’s Video Ad Pricing Changes

There’s been a huge debate between Facebook and marketers ever since video ads became available. In this week’s quick blog post – I’m going to explain what’s been happening, what Facebook have done to fix the issue and what it means to YOU. So, let’s go back to the big debate. Basically, as soon as…

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New: Ad Manager & Power Editor

This is a really quick blog to announce some exciting, yet interesting news. This week, Facebook announced that they will be revamping both their Ad Manager and Power Editor platforms, with the intention of making them simpler and easier to use. According to them, we’ll be able to create, optimise and monitor ad campaigns easier…

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Why You MUST Use Facebook Power Editor

My love for Power Editor is no secret, I babble on about its greatness A LOT. That’s because, way too many marketers and advertisers are still using Ad Creation Tool – or as like to call it, the ‘Facebook Ads For Dummies’ tool. Look at it like a car engine. A 1960’s Mini had a…

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Alert: Facebook’s Pixel Development

This week, Facebook made some changes to their Facebook Tracking Pixels. Previously, there’s only been two ways to use an ad pixel. For building custom audiences For tracking conversions The introduction of both of these has been absolute game-changers for advertisers and has been directly responsible for making Facebook one of the best tools currently…

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Seven Steps To Facebook Marketing

Interestingly, this week, The Huffington Post published an article sharing the many benefits of Facebook Advertising. They broke them down into six easy steps. Now, I thought it was rather interesting, and my only problem with it was that they were missing the seventh key point. The most important part of any Facebook ads campaign…

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How To Use Content Marketing To Build A Facebook Community

I was reading a rather interesting blog post this week from a guy called Evan Prokop. Basically, he was talking about a content marketer by the name of Joe Pulizzi, you may have heard of him. Joe runs Content Marketing Institute, which is a highly popular blog based on leadership, training, events and consulting –…

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Facebook Advertising Policies & Guidelines

Facebook are getting some serious stick at the moment, and I’m not surprised. You’ve probably heard the horror stories. Highly successful ad accounts shut overnight; adverts rejected without reasoning and a total lack of clarity on the guidelines and rules. Well, the truth is, Facebook have always been clear and up-front about their rules and policies, but…

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Why Email Follow-Up Is So Important

There’s one huge mistake that I consistently come across when I’m running Facebook Ad Autopsy’s for clients, and that’s there a real lack of effective follow-up. Let me explain. The most effective use of Facebook adverts are to drive leads into your sales funnel. Your sales funnels job is to convert those leads into customers…

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