How To Get The Most From Your Facebook Events

This week, we’re going to change the topic from paid Facebook advertising and look at another way to use Facebook to drive leads and sales, and that’s through running Facebook events. The inspiration for this post was from Ad Espresso, and I feel it’s an intriguing subject. You see, it’s very rare that we actually…

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Attention Needed: Facebook Like Boxes

The Facebook genius that is Jon Loomer recently made me aware of an interesting development that’s happening through his Power Hitters Club (which is well worth checking out). It’s a development that’s going to need attention from millions of business owners around the globe. And if it’s left ignored, it will create bugs and problems…

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Are You Taking Advantage Of Facebook Retargeting?

Right now, as online marketers using Facebook adverts, we have one of the most advanced and low-cost marketing platforms ever created at our finger tips. However, they also make it really easy to spent a lot of cash – with no tracking – very quickly. In this blog post, I want to share where the…

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How To Create Multi-Product Ads

You may have started to see these new adverts appearing on your newsfeed … They’re called multi-product ads, and they essentially allow you to showcase a variety of products/services/promotions without having to create multiple adverts. They haven’t been around for long, but in the short space of time that marketers have had access to them,…

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How To Use Facebook Video To Build Engagement

Over the past few months, we’ve spoke numerous times about the power of Facebook video and how it’s growing stronger and stronger in our online marketing efforts. It’s no surprise that Facebook have recently given the nod for video content to appear on your newsfeed much more. In fact, according to Social Bakers, Facebook has…

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Eight Ways To Get More From Facebook Graph Search

For the past few weeks, we’ve been going back to basics with our weekly blog posts, looking at the Facebook fundamentals. But this week … we’re cranking it up! Because I want to speak to you about ‘Facebook Graph Search’ – if you’re not familiar with it, or you’ve just dabbled with it, then you’re…

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How To Write Engaging Facebook Ad Copy

This week’s blog post is probably unlike any other Facebook related blog post that you’ve read. Because I’ve realised that I’ve been a bit of a numpty lately. I’ve been continuously sharing content all based around targeting, audiences and new features. But in reality, there’s one thing I’ve totally overlooked. And it has the potential to…

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What Facebook Are Teaching Business Owners [Insider Knowledge]

This week, Facebook held one of their ‘Facebook Small Business Boost’ event that took place in Austin, Texas. Basically, they’re holding two-hour presentations where they teach small business owners how to get the most from their advertising efforts – with very basic content. They cover page management, post engagement and adverts – so as you…

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The Three BIGGEST Facebook Ad Fundamentals, Right Now

As you know, the world of Facebook is becoming more and more complicated. With the horror stories of accounts being closed down with no warning, ads being disapproved for no reason and all the complicated terms that are thrown around … … you can see why it’s off-putting for newbies that just want to build…

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Why Your Facebook Ad Relevance Score Is So Important

Now, before I begin, I must hand credit over to guys at Social Media Ad Genius – the following blog post references parts from their recent post – however I’m going to give you my opinions on this hotly debated subject. The reason for this is a sizzling topic is because Facebook have added a…

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