Understanding The Lifetime Value Of Your Customers

When I used to work one-to-one with clients helping them grow their business through marketing, there was one key question that I always asked: What is a customer really worth to you over their lifetime? Sales are the key to business growth, and who’s going to be providing you with that sales revenue? Well it’s…

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8 Ways To Find Better Stuff To Post On Facebook – According To Robert Scoble!

Have you heard of Robert Scoble? He reveals 8 ways to find better stuff to post on Facebook. If you work in Social Media, you are likely to know him as ‘Scobleizer’ however for those of you who don’t know, Robert Scoble travels the world speaking about technology and social media – to say he is…

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Why Marketing Is The Easiest Way To Make More Money For Your Business.

Used correctly, marketing can be the single biggest profit-making tool that you can use to boost your business and profits. Think about this… You can put your money in the bank, in shares, bonds or perhaps invest in a property. Your Return On Investment (ROI) is likely to range somewhere between 0 – 50%. On…

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7 Proven Ways To Boost Your Email Open And Click Through Rates

In a world where people receive hundreds of emails a day, it can be difficult to stand out. The key to email marketing is sparking people’s interest with your subject lines, followed closely by your content. Below is a list of 7 proven ways to boost your email open and click through rates: 1. Numbered Lists…

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How Believable Is Your USP?

Is Your Unique Selling Point Believable? Why should customers believe anything you have to say? You can promise customers all the wonderful benefits in the world, but unless you tell them exactly how you plan to follow up on your promises, they are unlikely to believe you. Think about it, who is the person ACTUALLY…

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Do You Really Know Who Your Customer Is?

Facts About Human Nature That Will Get You More Sales If you have been in business for some time you will know how important it is to build relationships. Here are some simple human nature facts that when applied to business relationship building can be really powerful and lead to more sales: 1. Human Beings…

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5 Key Questions To Help You Create Successful Adverts

Creating successful adverts can take some effort and practice. And if you get it wrong it can end up costing you money without delivering any return. No one wants to invest in advertising that isn’t working, so how do you make sure that it does? Simply by asking yourself some key questions. Call it a…

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How To Write Attention Grabbing Headlines In Less Than 10 Minutes

You’ve got a brilliant idea for your next blog post. Your audience is going to LOVE it. You spend a few hours preparing the perfect content. You cover all the bases; simple, actionable tips, helpful stories to make it stick, and a couple of subtle-yet-witty jokes. You quickly add a in a headline, click “Publish,” and…

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Why You Should Be Monitoring Your Marketing

You may have several marketing campaigns and joint ventures. But how do you know which ones are bringing you the best returns unless you have a way of monitoring them? You may think that as long as the business is coming in it doesn’t matter. But what happens if business starts to drop off? How…

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Have Customers Instantly Want What You Have

If you listen to the radio, I’m sure you have a favourite station. Well, your customer has a favourite station too, and whenever they buy something they tune into it before they decide yes or no. It’s the radio station WIIFM. Heard of it?  It stands for “WHAT’S IN IT FOR ME?”. It’s what your customers…

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