New Facebook Business Pages Updates For Mobile

This week, Facebook announced the introduction of a wave of changes to the way users browse business pages on mobile.

And with over one billion people browsing pages on their mobiles each month; it’s fair to say that it’s well overdue.

Now, I’m not sure if you noticed over the past few months, but Facebook business pages have taken a back seat.

Posts aren’t organically reaching fans news-feeds, engagement has decreased and the pages themselves have felt a bit “clunky” and slow.

But in an announcement this week, Facebook have promised to address these issues and make your business easily accessible on mobile.”

So, in this blog post, I want to walk you through some of these upcoming changes and explain how you can best utilise them.

But before I dive in, I must make myself clear – the days of getting huge success from just posting content/updates to your business page are long gone.

It can work, but if you truly want to generate leads, traffic and profit from Facebook – you must be taking advantage of Facebook advertising.

However, it’s important that your pages are correctly formatted and you take advantage of the features available.

Here’s some of the changes that Facebook have made:

Brand New Call-To-Action

Emma Mobile PageThe biggest (and most prominent) feature that they’ve added is the brand new ‘Call-to-action’ button, which sits across the page.

It’s highlighted blue and you can select the style of call-to-action out of the following options:

  • Book Now
  • Contact Us
  • Send Message
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

You can then choose where you’d like the button to link to – making it easier for you to drive traffic to the most effective page – whether that’s an opt-in page, a sales page or even your ‘contact page’.

This essentially allows you to squeeze extra conversions from free organic traffic.

New Sections 

Facebook used to offer page admins hardly any flexibility – we had to list the same information as everyone else – so regardless of whether we were a restaurant or an online business – we had to list such things as opening times and location.

But now, Facebook have decided to give us much more flexibility when it comes to our pages.

They’re allowing us to prominently feature essentially what we want, the sections that are most relevant to our business.

For example, a beauty shop can now list their treatments …
An author can list their books …
And a personal trainer can list their upcoming bootcamps.

We have much more flexibility to ensure our pages contain information that is relevant to our fans/customers, with promises to add even more flexibility in the near future.

Improved Page Layout

With a huge percentage of users accessing Facebook through mobile, it’s no wonder that Facebook wanted to give it a face-list.

Especially when it came to design and usability.

Facebook have streamlined the page, making it very similar to your personal Facebook page on mobile – with easy to use tabs running along the top of the screen and simple usability features.

These changes have organised the page in much nicer format, making it easier for users to find what they’re looking for, quickly.

Update YOUR Page

In order to be the “front runner” when it comes to these changes, I’d suggest that you get stuck in now, in order to ensure that everything’s in place for when these changes are completely rolled out.

So, ensure you set up your call-to-action button that leads to a relevant page on your site.

Remember, you have complete flexibility, just ensure that you’re driving clicks to either an opt-in or sales page … don’t be driving people to your vanilla homepage!

Be prepared for the introduction of new sections and keep a close eye on your page for new developments.

Hope that’s helpful

Until next week,
Emma x

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