Facebook’s New Conversion Pixel

Have you come across Facebook’s new conversion pixel yet?

That’s right … the days of hundreds of confusing conversion pixels overlapping with similar names will soon be a thing of the past.

That’s because, Facebook have recently introduced a brand new way of tracking your conversions.

The new Facebook pixel combines both conversion tracking and Custom Audience pixels, which means that you can now measure, optimise and create audiences with just one pixel.

Sounds good, doesn’t it?

But don’t worry – if your website and Facebook campaign is littered with the old conversion pixel, you have plenty of time before Facebook flick the switch.

You need to update your campaigns to the new conversion pixel before “the second half of 2016.”

So, how does it work?

Well, I’ll give you a quick blurb version and then I’ll link you to the most informative step-by-step implementation guide that I’ve read.

The quick version …

You now only use one tracking code, which you install across all your pages; from here you can track all your pages and set up conversion goals.

You can use either a standard event method or track on the URL rule.

Detailed version …

Well, here’s a link to a in-depth article by Social Media Examiner –


Emma x

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