Alert: Facebook’s Pixel Development

This week, Facebook made some changes to their Facebook Tracking Pixels.

Previously, there’s only been two ways to use an ad pixel.

  • For building custom audiences
  • For tracking conversions

The introduction of both of these has been absolute game-changers for advertisers and has been directly responsible for making Facebook one of the best tools currently available to business owners to get targeted traffic.

Well, the good news is; Facebook have introduced a string of new pixels that they’re beginning to roll out.

In this week’s blog post, we’re going to look at these pixels and identify what they mean.

Let’s get stuck in.

The first one is the ability to track websites and web addresses.

This means that you can have one pixel across your whole website, allowing you to track all round conversions, build highly targeted audiences and get richer insights into your prospects/customers behaviour.

This is an absolute game-changer.

You’ll be able to track to a deeper level that’s been available before – this will include the ability to track searches, wish list adds (if you’re in e-commerce) and total traffic.

You’ll also have the ability to share Custom Audiences for the first time.

I’m confident that this is going to be HUGE!

Imagine being able to get your hands on red-hot niched websites audiences – should be very interesting new few months.

If you want to dive deep into the details, then all the complicated code & stuff is on Facebook’s official site (below).

Have a great weekend,

Emma

P.S – Here’s the official documentation – https://developers.facebook.com/docs/marketing-api/facebook-pixel/v2.3

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