What Colours Should You Use In Your Facebook Ads?

When you’re scrolling through your newsfeed, how much attention do you actually pay you to adverts?

Be honest with yourself.

It’s generally a tenth of a second, isn’t it?

So, within that tenth of a second, what is it that decides whether you stop to read the ad in more detail or continue scrolling?

It’s the ad image or more notably at this stage, the colour of the ad image.

As humans, we’re wired to associate colours, respond to them and make decisions.

It’s something called the “Monkey Brain.”

Some areas of our brains are sensitive to certain colours.

This means that different parts of our brains are notified when we see different colours and based on that we feel certain emotions.

I really can’t do this colour malarkey justice; my good friend Dee Woodward from ByDeesign is a real expert when it comes to this stuff … but trust me, it’s soooo important.

So, in this blog post, we’re going to go through some different colours that you can use in your Facebook ad image and we’ll discuss what they mean and the impact (if any) it will have on your advert.

Let’s get stuck in …

Red – Youth, Passion, Excitement, Power, Action

The most standout colour that gets our brains to take notice is red.

Of course, red is associated with danger – which means that we’re wired to take notice and not pass it by.

But red also relates to a lot of human emotions.

Whether it’s understanding somebody’s anger if they’re read in the face, attraction/nervousness or love and sex.

It really stands out to humans, by passes our eyes and goes straight to our primal brain.

So, when it comes to your Facebook advert – you can either use red as your bold background colour as a pattern-interrupt or you could use it more subtly in the ad image.

Both pack a mighty punch.

Purple – Luxurious, Royalty, Premium

Now, what do you associate purple with?

It’s luxury, isn’t it?

Purple has always been associated with royalty and emperors and if you look at the history of the colour, it’s always been associated with wealth and power.

Just look at brands that use it as an example.

Brands like Cadburys (chocolate famously a luxury for the rich) and Hallmark (premium cards).

Using purple in your adverts signifies an expensive, luxurious element to your brand.

Black – Exclusivity, Authority, Tradition, Elegant

What’s black associated with?

Black ties dinners, limousines, glamour, style.

It signifies high-value luxurious goods and is absolutely perfect for exclusivity-based products/services.

Black doesn’t particularly stand out compared to colours like red and purple.

However it leaves a lasting impression.

If you’re selling a program that’s high-ticket and want an exclusive feel to your adverts – then black’s for you.

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Orange - Friendly, Cheerful, Warm, Creative, Confident

Orange is an interesting colour as it really stands out.

You just can’t ignore it – it’s in your face, friendly and chirpy.

Just look at the brands that use it:

Nickelodeon, Amazon and Orange (of course).

In my mind, orange signifies results and fun – it’s a powerful colour that gets attention and leaves people with a warm feeling.

When it comes to your adverts, orange is attractive and if it links well to a product/service that’s all about results, it will work a treat.


Blue – Trust, Strength, Loyal, Dependent

Now, blue is a great colour.

Think of the brands that use it.

Barclays, Samsung, Xero – all highly trusted, efficient brands.

However …

When it comes to using it for your Facebook ads, it’s a huge no-no.

You see, the aim with your adverts is to stand out, as we’ve discussed.

So, when you’re trying to advertise on a platform that’s prominently blue (Facebook) – then you’re shooting yourself in the foot.

There are ways to use blue in your ads, by having a small snippet of it in an ad picture for example – but using it as a solid colour will cripple your results.

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Verdict …

So, what’s the best strategy for making the most of your ad images?

Go for bright, standout colours.

Try red; if not red then orange.

Focus on colours that clash with Facebook’s blue & white and will demand users attention.

Also, consider what the colour signifies and if it matches your brand (exclusive = black, creative = orange, purple = luxurious).

But promise me something …

Don’t do what everybody else does and use bland ad images with no thought behind them – split-test and understand colours importance.

If you want to learn more about how colour can influence the the buying decision of your customer by 80% check out my good friend Dee Woodward's free video series: http://www.bydeesign.co.uk/ycbd-colour-series/

Until next week,
Emma x

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