Do You Really Know Who Your Customer Is?

Facts About Human Nature That Will Get You More Sales

Who-Is-your-customer?If you have been in business for some time you will know how important it is to build relationships.

Here are some simple human nature facts that when applied to business relationship building can be really powerful and lead to more sales:

1. Human Beings love getting something for Free

It doesn’t matter how many millions you have in the bank, a free offer is still likely to grab your attention. Instinctively people simply love getting something for free. It’s like getting a gift, it makes you feel special, and everyone loves to feel that way. Some people think that offering something for free is like bribing people. However, if you make it no strings attached so that it is a genuine free offer it can be one of the most effective ways to build relationships with prospective new customers.

2. Human Beings love to be connected with other Human Beings

In recent years social media has illustrated just how much we love to connect with one another. But even long before facebook, YouTube and Twitter put human connections on the internet, people still had personal networks. You have family connections, work connections, sporting and recreation connections; and special interest connections. Even people that are typically shy with have a few people that they connect with on a regular basis. Connecting and feeling that you matter to someone else is one of the most basic human emotional needs.

3. Human Beings love to give and feel generous

Deep down most people have a desire to give and help others. It makes us feel good about ourselves. There is also this natural inclination that when someone gives us something nice we want to reciprocate in some way. So when you give clients something for free it can help you build your business. Even though they may not buy form you right away, at the very least they will tell other people about your free offer. This powerful word of mouth marketing is their way of giving back to you.

4. Human Beings love to made to feel important

Everyone likes to feel that in some way, who they are and what they do, matters. Each person has a need to feel important. If you build relationships with that in mind it helps you to keep your focus on the other person. It is not so much about you, your business or what you have to offer. Rather it becomes about them and their needs.  When you show a genuine interest in people it makes them feel important. By meeting this basic human need they will be far more inclined to buy from you.

Building a business is all about building relationships. By keeping these four basic human needs in mind you can be far more effective in your efforts. You can use these four human needs, and by using them with integrity, you can grow and active customer referral program for your business.

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